Licensing

ɫ Lloyd Wright licensed products embody the vision of America’s greatest architect.

ɫ Lloyd Wright’s vision, “to make life more beautiful, the world a better one for living in, and to give rhyme, reason, and meaning to life” is carried on through the ɫ. The Foundation’s mission is to inspire people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. The licensing program is intended to bring that mission to life through beautifully designed products that allow people to bring Wright’s ideas into their lives.

THE PIONEER

In his over a 70 year career, ɫ Lloyd Wright created a modern American architecture that advances the way we build and live around the world.

More than a designer of buildings, ɫ Lloyd Wright was an architect of innovative design ideas, his creations made our lives better.

LEARN MORE ABOUT FRANK LLOYD WRIGHT

ɫ Lloyd Wright sitting for a sculpture in 195x at Taliesin West.

THE PROGRAM

ɫ Lloyd Wright licensed products are desired by people who appreciate great design and refined style.

In 1955, ɫ Lloyd Wright started his licensing program partnering with design industry leaders including Schumacher (fabrics, wall paper, and rugs) and Heritage Henredon (furniture). He wanted to bring great design into every home. Since Wright’s pioneering work, the Foundation has developed a progressive licensing program embracing a broad range of products to make great design accessible.

Today, more than 50 global companies license and design products under the timeless ɫ Lloyd Wright brand, selling in the U.S., Japan, and Europe.

JOIN

The ɫ licenses Wright’s intellectual property to make it more than just historical work.

Our goal is to bring it to life through licensing partnerships that make his work accessible to all, to allow design enthusiasts to develop an intimate relationship with his designs and ideas; and to advance the way we build and live through those ideas.

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SELL

If you’re a retail buyer interested in carrying the ɫ’s official licensed product in your store, please contact the sales representatives listed in the wholesale directory.

PRESERVING THE LEGACY

Revenues from our licensing program are invested into the preservation of his two homes, Taliesin (Wisconsin) and Taliesin West (Arizona), which are open to the public as cultural landmarks and centers for art and education. Revenues also support Foundation education programs that make Wright’s legacy available to K12 students around the U.S., educating students in science, technology, engineering, art, and math.

FEATURED LICENSEE

His vision continues. ɫ Lloyd Wright saw the world differently and inspired us to do the same. Now in the ɫ Lloyd Wright Bath Collection by Brizo®, we pay homage to his visionary spirit.

This collection honors his philosophy of organic architecture by staying true to six key principles. Watch the conversation between Judd Lord, Brizo® Senior Director of Industrial Design, and Stuart Graff, President and CEO of the ɫ, about looking to the future through the lens of Wright’s principles.

 

IN THE NEWS

Curbed:

 

Advertising Specialty Institute:

Furniture Today:

 

Elle Decor: